Customer Intelligence
Unified MAPCLUB member view — 8.5M members across all MAP entities and brands.
MAPCLUB Members
8.5M
2.1M active (30d)
Multi-Brand Buyers
1.4M
17% of active base
+3.2% vs last month
Avg Spend / Member / Yr
Rp 4.2M
Platinum: Rp 42M · Gold: Rp 18M
Group CLV Pool
Rp 35.7T
Top 10% members = 51% of CLV
Member ID
Tier
Name
Spend
Brands
Last Purchase
ChurnCLV
MBR-07811
Platinum
Budi Hartono
Rp 62M
9
1 day ago
8%
97
MBR-00491
Platinum
Indira Widiastuti
Rp 48M
7
2 days ago
12%
92
MBR-02891
Gold
Rina Sutrisno
Rp 21M
4
5 days ago
38%
74
MBR-11203
Gold
Sari Dewi
Rp 14M
3
12 days ago
44%
62
MBR-04402
Gold
Dinda Permata
Rp 18M
2
18 days ago
67%
51
MBR-22341
Silver
Citra Handayani
Rp 8M
3
22 days ago
58%
45
MBR-15892
Silver
Andi Pratama
Rp 6M
2
31 days ago
71%
38
MBR-34512
Standard
Riko Santoso
Rp 2M
1
45 days ago
82%
21
✦ SEMESTA AI77% confidenceMAPCLUBSpeedShopSAP IS-Retail
MAP has 1.4M multi-brand MAPCLUB members generating 3.8× the LTV of single-brand members (Rp 14.2M vs Rp 3.7M). 74% of MAPA Active members have never purchased from a MAPI Fashion brand — a Rp 2.8T annual cross-sell opportunity based on affinity model projections.